Services
What we do for international brands
Six core service areas — combinable into a complete go-to-market strategy for the German-speaking market or available individually.
Google Ads
ROAS-driven Search, Shopping and Performance Max campaigns. Conversion tracking, smart bidding, continuous optimization.
Learn more →Meta Ads
Facebook and Instagram campaigns with creative testing, lookalike audiences and retargeting funnels.
Learn more →Shopify Setup & Migration
Shopify store setup, migration from other platforms, theme development and conversion optimization.
Learn more →JTL E-Commerce
JTL-Shop and JTL-Wawi setup. Migration to JTL, marketplace integrations (Amazon, eBay, TikTok Shop).
Learn more →JTL Plugins
20 plugins for JTL-Shop 5: GDPR Cookie Banner, Performance, Tracking, Conversion. 12 free + 8 premium.
Learn more →Custom Development
Next.js, React, Node.js — websites, web apps, API integrations. Server-rendered, SEO-optimized, scalable.
Learn more →Shopify store setup, SEO and development
For DTC brands and fast-moving retailers, Shopify is often the easiest way into the German market. We handle end-to-end store setup: German-language storefronts, EUR pricing, VAT-compliant checkout, and integration with the payment methods German shoppers actually use — PayPal, Klarna (Sofort, Rechnungskauf, Ratenkauf) and SEPA direct debit alongside cards. Rechnungskauf (buy now, pay on invoice) in particular remains far more common in Germany than in most English-speaking markets, and its absence is a common reason international stores underperform here.
Beyond setup, we cover German on-page SEO (meta data, structured data, hreflang for multi-locale stores), GDPR-compliant app selection for cookie consent, analytics and email, and the legal texts German law requires — Impressum, AGB (terms), Widerrufsrecht (right of withdrawal) and Verpackungsgesetz (packaging act) registration for physical goods. For brands already on Shopify elsewhere, we handle market expansion via Shopify Markets or a dedicated German storefront, migration of German-market data, and theme development for conversion-focused, mobile-first storefronts.
JTL — Germany's leading e-commerce ERP and shop system
If you have not sold in Germany before, JTL is worth understanding early. JTL-Wawi (warehouse and order management) and JTL-Shop (the storefront) together form the dominant commerce stack for mid-sized German online retailers — comparable in role to systems like NetSuite or Brightpearl, but built specifically around German tax, shipping and marketplace requirements. Unlike Shopify, JTL is typically self-hosted, and its admin interface is available only in German — exactly where an experienced local partner earns its keep.
We set up and operate JTL-Wawi and JTL-Shop for international brands: inventory and shipping profiles for DHL, DPD, Hermes and GLS, DATEV integration for your accountant, and marketplace connections into Amazon.de, eBay, OTTO and Kaufland. We have also published 20 plugins for JTL-Shop 5 covering GDPR consent, performance and conversion. If your German sales volume or fulfillment complexity outgrows Shopify, JTL is usually the next step — we help you decide if and when that makes sense.
Google Ads for the German-speaking market
Running German-market campaigns from outside Germany usually means guessing at search behavior, missing regional nuances between Germany, Austria and Switzerland, and building on non-compliant tracking. We manage Search, Shopping and Performance Max campaigns on google.de (and google.at / google.ch where relevant), with keyword research done natively in German — not translated from English, which regularly misses how German shoppers actually phrase a query.
That includes GDPR-compliant conversion tracking (server-side tagging, Consent Mode v2), DACH-specific audience and location targeting, and native-quality German ad copy that machine translation would not produce. For brands selling via a JTL or Shopify store, we tie Google Ads campaigns directly to the product feed and checkout, so ad spend maps to actual revenue rather than isolated click metrics.
Built for the German-speaking market
Entering Germany, Austria and Switzerland is rarely a translation problem — it is a market problem. GDPR sets strict rules for tracking and consent, JTL-Shop dominates German e-commerce in a way few international agencies understand, and German consumers expect transparency, clear pricing and data privacy as a baseline, not a bonus.
We combine paid acquisition, e-commerce and custom development under one roof, so marketing, store and tracking stay aligned instead of breaking at the seams between three vendors. A campaign that drives traffic to a slow or non-compliant store wastes budget — we own both sides of that equation.
The result is a single team that can localize your store, run your Google Ads, set up JTL e-commerce and build whatever custom piece sits in between — in English with you, in German with your customers.
How an engagement works
Intro call
A free 30-minute call to understand your goals and the German-market context.
Proposal
A concrete plan: which services, what timeline, transparent pricing.
Build & launch
Setup of campaigns, store or development — with GDPR-compliant tracking from day one.
Optimize
Continuous improvement against revenue and ROAS, with reporting you can actually read.
Frequently asked questions
Can you run campaigns and build stores in English?▼
Yes. We work in both English and German for client communication, content and ad copy at native-level quality. For the German-speaking market, German-language assets usually convert better — we produce those too.
We are an international brand entering Germany. Where do we start?▼
Usually with a short strategy call to map your goals against the DACH market: which channels fit, whether you need a localized store, and how tracking has to be set up to stay GDPR-compliant. From there we propose a concrete combination of services with a timeline.
Do you handle GDPR-compliant tracking?▼
Yes. GDPR-compliant analytics and consent management are a core requirement in the DACH market. We set up GA4, Google Tag Manager and server-side tracking so your data stays reliable and legally sound.
Can we book just one service or do we need the full package?▼
Either. Many clients start with a single channel — Google Ads or a store project — and expand once results show. The advantage of one team is that marketing, store and tracking stay aligned without vendor hand-offs.
Why work with a German agency specifically?▼
The DACH market has its own rules: GDPR, JTL-Shop as the dominant commerce ERP, and strong consumer expectations around transparency and data privacy. An agency that lives in this market every day avoids the mistakes a generalist would make.
We already run a Shopify store elsewhere. Do we need a separate German store?▼
Not necessarily. Depending on your product range and order volume, a German-language storefront via Shopify Markets can be enough. Once volume, marketplace selling or fulfillment complexity grow, migrating to JTL is usually the next step — we can help you judge which stage you are at.
What exactly is JTL, in one sentence?▼
JTL is a German software family — JTL-Wawi for warehouse and order management, JTL-Shop for the storefront — that functions as the de facto standard ERP and shop system for mid-sized online retailers across Germany, Austria and Switzerland.
Need something else?
We work flexibly. Tell us your goal — we'll suggest the right combination of services to reach it.
Discuss your project →