Google Ads · Germany
Google Ads agency for international brands entering Germany
We run ROAS-focused Search, Shopping and Performance Max campaigns for international brands targeting the German-speaking market. English-speaking team, German market expertise.
What we deliver
Account audit & strategy
We review your existing account (or build from scratch). Negative keywords, structure, conversion tracking, smart bidding readiness.
Campaign build & optimization
Search, Shopping, Performance Max. Continuous testing of ad copy, audiences, bid strategies. Weekly optimization.
Transparent reporting
Live dashboards in English. Monthly strategy calls. We report on revenue and ROAS, not vanity metrics.
GDPR-compliant tracking
Server-side tracking, Consent Mode v2, GA4 setup. Compliant with German privacy authorities (Datenschutzbehörden).
German ad copy
Native-quality ad copy in German. Cultural adaptation, not just translation. Briefed and reviewed by you.
Shopping feed optimization
Merchant Center setup, feed optimization (titles, GTINs, attributes), category mapping for German market.
Targeting the DACH market correctly
“German market” is not one market. Germany, Austria and Switzerland share a language but differ in currency, consumer law and search behavior — treating them as identical usually wastes budget.
Germany (google.de)
The largest and most competitive of the three. Search terms often differ meaningfully from a direct English translation — German shoppers search for compound nouns and product-specific terms that keyword tools trained on English miss. EUR pricing, standard EU consumer protection.
Austria (google.at)
Smaller volume but often less competitive on cost-per-click. Same currency and broadly the same language as Germany, but its own consumer protection rules and regional phrasing differences make a copy-pasted German campaign underperform.
Switzerland (google.ch)
Non-EU: separate VAT and customs handling for physical goods, CHF pricing, and generally higher cost-per-click and average order values. Worth targeting separately once German-market campaigns are stable.
We build keyword lists from German-language search data rather than translating an English account, set geo-targeting and bid adjustments per country, and route budget toward whichever market is actually converting — instead of splitting spend evenly by assumption.
Frequently asked questions
Do you manage Google Ads campaigns in English?
Yes. All client communication, reports and strategy documents are available in English. Ad copy can be produced in either German or English (or both for bilingual targeting).
What does Google Ads management cost?
Management fees start at €750/month for accounts with €1,500-5,000 ad spend. Larger accounts are billed at 10-15% of spend or with a fixed monthly retainer. We always discuss this transparently in the first call.
How quickly can we start?
Typical timeline: discovery call (week 1) → audit and strategy (week 2) → campaign setup (week 3) → live (week 4). For urgent launches we can compress to 2 weeks.
Can you target the German-speaking market specifically?
Yes — that's our specialty. We understand German consumer behavior, search patterns and the GDPR requirements that affect tracking. International brands often miss these nuances when running their own campaigns from abroad.
Is Germany, Austria and Switzerland one campaign or three?
It depends on your product and budget, but rarely one campaign. Currency (EUR vs CHF), shipping/customs for Switzerland, and country-specific consumer protection rules usually justify separate campaign structures or at least separate budgets and landing pages, even when the ad copy is shared.
Free Google Ads audit
Send us your account access (read-only) and we'll show you exactly where money is being wasted and where the wins are hiding.
Request free audit →